Better with Pepsi MAX

Client: PepsiCo

Research shows that food tastes better with a Pepsi MAX, even more so than it's red canned rival. It's scienticially proven! It was our job to prove it to the masses.

We showed our audience just how much better Pepsi MAX makes mealtimes through a moment they really care about - football.

With collaborations that spotlighted truly irresistible food pairings and a game-changing, media first partnership between Twisted & Amazon, we rocketed Pepsi MAX's cola market share.