Breaking the taboo around men's sexual health and erection difficulties for Cialis Together

Client: Sanofi / Cialis

Breaking the taboo around men’s sexual health and erection difficulties for Cialis Together 

In modern British culture, many topics around men's sexual health remain taboo. It's an area full of misconceptions and stigma, especially when it comes to Erection Difficulties. 

In June 2023 Cialis Together became available over-the-counter, enabling men aged 18 or over who are having erection difficulties to obtain treatment more conveniently. With Viagra’s blue pill claiming 85% awareness and leading the market, the challenge was to launch Cialis Together and deliver 10% market share in its first 6 months.