Citroen AMI Reclaiming Our Challenger Spirit

Client: Citroen

We wanted to launch the new Citroen AMI in a unique way, so we created the world's smallest test drive: a playful AR game that allowed users to experience the car and see its quirky design and awesome features in a fun and engaging way. The launch campaign was filled with colourful cartoon-style content and was amplified through social ads and QR codes placed on high footfall poster sites. The launch was a huge success, beating all targets and introducing the Citroen story to a new generation.