Corner Shop Drop

Imagine the humble corner shop as a stage where everyday life meets extraordinary moments— where impulse purchases and cultural connections collide. With Mentos, we turned this everyday setting into a symphony of fresh beats, treats, and creativity, orchestrating a campaign that harmonised perfectly with Gen Z's tastes.

Mentos needed to hit the right note with Gen Z, who weren’t buying as often as needed. Whilst known for its "Yes to Fresh" refreshment proposition, it wasn’t perceived as enough of a treat to dominate impulse-buy occasions. We set out to compose a fresh tune that would elevate Mentos from refreshment to irresistible treat. Cue Corner Shop Drop—a groundbreaking content series. Transforming corner shops into vibrant stages for rising talent, we fused performances with the familiar context of where Mentos are bought. Candid interviews, live music, and social buzz struck a chord with Gen Z and we received a standing ovation. Brand-health metrics soared and a 24% increase in consumers buying Mentos multiple times a week. The corner shop has never been so sweet!