Creating Difference that Matters with SpecsTech

Client: Specsavers

Delivering incremental eye tests is the core challenge for Specsavers, but how in a Modern Search world when advertisers all have access to the same technology, do you differentiate and deliver a Competitive Advantage? At MG OMD, we believed that the solution lay outside of the platforms and required a combination of business data, business knowledge, and custom-built, innovative products connected to buying platforms to enhance those capabilities. This is a story on how our suite of innovative products we call ‘SpecsTech’ helped deliver over £53Million in 2023 for Specsavers.