DAX ID

Global, the media & entertainment group

Agency: Global's DAX
Client: DAX ID

Digital audio is booming. With a 28% audience increase since 2019, they spend 16+ hours a week listening across devices. Smart speakers account for 60% of online radio streaming and smart phone listening reigns in terms of hours.

With this growth came a challenge. A lot of new content is in closed mobile app environments and smart speakers don’t share unique IDs for measurement. This diversification meant that measuring a campaign and its conversion was impossible. We set out to create a new way of looking at digital audio conversion, redefining the market standards. We called it DAX ID.