Derry Girls x Smash Hits

Client: Channel 4

The good, the bad, the ugly of advertising all makes us feel stuff. Pride, jubilation, indifference. But the best campaigns are pure magic. They transport us to different times and places, offering immersive, emotional experiences.

And so to Derry Girls series 3. A 90s cult classic. We created a campaign so authentic you could literally feel the double denim. Smell the teenage angst. (And the Impulse body spray).

So put down your Tamagotchi and listen up - here’s how we achieved Channel 4’s biggest comedy overnight in over a decade.