EDITS: Mail Metro Media’s bespoke-to-client video innovation

Mail Metro Media developed EDITS, our innovative video storytelling product, by leveraging our huge social media influence and editorial expertise, creating a simplified, high-impact solution for advertisers.

EDITS offers five social-first video themes adaptable across multiple industry verticals like beauty, fashion, travel, and tech. The product emphasises ease, speed, and scalability, allowing clients to quickly select a theme and choose their own guaranteed outcomes. The strategy pivots from traditional broadcasting to a native, influencer-driven approach that capitalises on Mail Metro Media's extensive content ecosystem. By transforming previously unsold video inventory into a compelling advertising platform, we have created a low-cost, high-ROI solution that guarantees views and leverages our massive digital audience. The product represents a strategic reimagining of our video content strategy, transforming a potential revenue weakness into a powerful marketing tool that connects brands authentically with consumers through engaging, platform-optimised storytelling.