Get Britain Gargling

Client: Robinsons | Britvic

In recent years, the Squash category has struggled. It’s not seen as exciting enough for children and parents prefer water. Finding rational communication wasn’t cutting through, in 2023 we took the joyful, exciting route instead, introducing the Robinsons Gargle to the UK.

 

Headlining this was a major partnership with ITV, taking over their biggest weekend of the year, involving some of their biggest stars and bringing the gargle into millions of homes across the UK.  

This helped make Robinsons the category’s most talked about brand for the first time in a decade and delivered powerfully to the bottom line.