Harnessing the power of first party data through advanced tagging and the development of a custom algorithm to maximise profitable growth

Client: Simply Business

Utilising a range of Brainlabs services we were able to tackle one of Simply Business’s overarching strategic challenges. Through the use of improved tagging and measurement, we shaped our bidding approach to focus on new customers and reduce wastage by de-emphasizing existing policy holders. By doing so we were able to make an expensive third-party partner redundant and save the client media budget.