Jungle Creations & Inch's Cider: Local Tastes Better

The “Local Tastes Better” campaign exemplifies strategic thinking in the use of a media partnership, leveraging hyper-local storytelling to highlight Inch’s Cider’s sustainability ethos and connect with Gen Z and Millennials. Jungle Creations partnered with influencers and media platforms to amplify the brand’s values, hero Inch’s delicious taste and turning sustainability into a compelling narrative and driving widespread engagement.

Originality and innovation were at the heart of the campaign, with chefs challenged to create delicious recipes, using Inch’s cider, made from ingredients sourced from within 40miles of their location - just like the apples that go into Inch’s apple cider. The campaign was supported by data-driven insights, based on audience behaviours and preferences. By combining content creation, influencer collaboration, and real-world activations, the campaign built a medium- to long-term connection with its target audience. Delivering strong results, “Local Tastes Better” surpassed expectations, achieving over 17.8M video views and reaching 5.1M people—both significantly exceeding initial targets. Engagement exceeded benchmarks, and the campaign drove meaningful impact with increased ad recall and brand awareness. By seamlessly blending storytelling, sustainability, and experiential elements, “Local Tastes Better” demonstrated how purpose-driven media partnerships can deliver both immediate and long-lasting results.