Range Rover: Leading the Way

Agency: dentsu X

Range Rover’s 50th anniversary was in danger of becoming a birthday to forget. After decades as the UK’s number 1 premium SUV, its crown was starting to lose its shine and what should have been a cause for celebration was beginning to look more like a midlife crisis.

We helped dentsu x use this landmark anniversary as an opportunity to revitalise Range Rover as a British classic that is dogged in its pursuit of excellence, still leading by example 50 years on - a brand that looks forward, not back.