RNIB Letter from Santa: Ensuring every child is included in the magic of Christmas
RNIB (Royal National Institute of Blind people), Good Agency
Agency: John Ayling & Associates
By championing the campaign’s star - 12 year-old braille-user Keira Mills - and key media innovations and partnerships, including a media-first by creating the UK’s first ever braille national newspaper cover on Metro, we surpassed our targets. We boosted donations, brand metrics and, most importantly, delivered letters from Santa to one in four children who read braille, spreading the magic of Christmas further.
Video link: https://bit.ly/JAARNIBLetter