Tequila Rose: Painting The Town Pink

Agency: Bountiful Cow, Quantum, Democracy
Client: Tequila Rose

To capitalise on the huge purchasing momentum behind Tequila Rose, we created a fame-driving, spicy and unforgettable moment by turning Manchester into PINK chester. Delivering a 5 point jump in awareness, leapfrogging titans of the category Jägermeister, making Tequila Rose the no.1 shot brand in grocery.