Vauxhall ‘Charging Britain’

Agency: Starcom
Client: Vauxhall

Faced with strict Government regulation, intense competition and low consideration, Vauxhall forged a unique partnership with Tesco to boost EV sales. In the first ever full funnel commerce campaign for an automotive brand, we connected Tesco’s touchpoints to each stage of the EV buyer journey, leading to significant uplifts in brand consideration and sales.