James Shoreland

James joined VCCP Media as CEO. James has a wealth of experience from his 25 years in the industry, working across a huge range of clients such as Nike, British Airways, Deliveroo, Walt Disney Studios and NatWest. 

Prior to joining VCCP Media, James was CEO of Initiative, where he worked since 2017. Before Initiative, he worked in Los Angeles and New York leading Communication Strategy agencies. 

In 2022, James was named one of the industry's top ten media suits by Campaign.