Jasmine Dawson

Jasmine Dawson is Senior Vice President of Digital working within the Brands and Licensing division of BBC Studios. 

Jasmine leads on the global digital strategy, bringing the content and commercial arms together, with ultimate responsibility for driving audience and bottom-line growth for BBC Studio's digital brands. Jasmine has led the digital team since 2019, under her leadership the team has grown their digital footprint, delivered an award-winning content strategy, and increased their revenues by 55%. 

An award-winning digital specialist, she has over 15 years' experience in London and New York both in-house and agency side working with blue chip brands such as The New York Times, Hulu, Revlon, Mars, Sky, A-B InBev, British Airways and BT. Her projects have seen award wins at Cannes Lions, AdWeek and the Shorty Awards. 

She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach and revenues.