THE CAMPAIGN MEDIA AWARDS 2025


NOW OPEN FOR ENTRIES!

It's time to celebrate the boldest media campaigns and the extraordinary teams shaping the future of our industry. The Campaign Media Awards recognise the work that pushes boundaries, ignites change, and sets new benchmarks for creativity and impact. 

From visionary strategies to cutting-edge innovations, we're on the lookout for the campaigns that not only captivated audiences but also defined the media landscape this past year. Now is your chance to showcase your incredible work and go toe-to-toe with the best in the industry. 

Submit your entry before 9 January 2025 (23:59 BTS) and be part of the media revolution!


Media is brands’ direct line with the customer, putting the creative in the context that it needs to shine and create connections. The Campaign Media Awards celebrates the very best in this practice, and gives agencies, advertisers and media owners the opportunity to shine across the breadth of industries, and contexts, they work in. I am looking forward to seeing the work that the UK has produced this year to both cut through and reach audiences on a personal level.

KEY DATES

BLOCK OUT YOUR CALENDAR, YOU WON'T WANT TO MISS THIS

DEADLINES

Standard deadline: 9 January 2025
Late deadline: 23 January 2025


PRICING

Standard deadline: £490 +VAT
Late deadline: £695 +VAT


CATEGORIES

MORE DETAILS ABOUT THE CATEGORIES CAN BE FOUND ON THE ENTRY KIT

PRODUCT SECTOR

These categories recognise the strategic thinking, insight and planning in a media campaign across 12 industry sectors:

AUTOMOTIVE

This category recognises the strategic thinking, insight and planning in a media campaign.

ALCOHOLIC DRINKS

This category recognises the strategic thinking, insight and planning in a media campaign.

BANKS & FINANCIAL SERVICES

This category recognises the strategic thinking, insight and planning in a media campaign.

CONSUMER ELECTRONICS

This category recognises the strategic thinking, insight and planning in a media campaign.

CORPORATE & UTILITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

FASHION & BEAUTY

This category recognises the strategic thinking, insight and planning in a media campaign.

FOOD, DRINK & HOUSEHOLD

This category recognises the strategic thinking, insight and planning in a media campaign.

MEDIA & ENTERTAINMENT

This category recognises the strategic thinking, insight and planning in a media campaign.

HEALTHCARE

This category recognises the strategic thinking, insight and planning in a media campaign.

PUBLIC SECTOR & CHARITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

RETAIL – ONLINE & OFFLINE

This category recognises the strategic thinking, insight and planning in a media campaign.

TRAVEL & LEISURE

This category recognises the strategic thinking, insight and planning in a media campaign.

DATA & CRM

THE CRM & MEDIA AWARD

The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.

THE DATA & CREATIVITY AWARD

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

CONTENT

BEST SOCIAL STRATEGY

This award recognises a company that uses social media to inform a brand’s media strategy and execution. The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns

BEST USE OF EXPERIENTIAL

The category celebrates a company that uses experiential as a core part of a brand’s media strategy. Experiential is at the heart of the media idea, strategic thinking and execution.

BRANDED CONTENT

The category rewards a company that uses branded content at the heart of a media campaign. Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include: Experiential, Gaming, Out of Home, Podcast, Print, Radio, Social / Mobile / Digital, TV & Cinema 

CONTENT STRATEGY

The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

MEDIA PARTNERSHIPS: BUDGET UNDER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

MEDIA PARTNERSHIPS: BUDGET OVER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

INSIGHT & INNOVATION

NEW: BEST COMMERCE MEDIA STRATEGY

This category recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce.

BEST USE OF INSIGHT

The categories recognises a company for the best use of insight at the heart of a media campaign.

CREATIVE IDEA: BUDGET UNDER £250K

These categories celebrate a company for the best use of media creativity.

CREATIVE IDEA: BUDGET OVER £250K

These categories celebrate a company for the best use of media creativity.

PRODUCT INNOVATION – AGENCY

This category will recognise a product innovation by media agencies

PRODUCT INNOVATION – MEDIA OWNER

This category will recognise a product innovation by media owners

TOTAL COMMUNICATIONS CAMPAIGN

The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.

INTERNATIONAL CATEGORIES

BEST INTERNATIONAL STRATEGY

This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

BEST OF THE BEST CATEGORIES

AGENCY TEAM OF THE YEAR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.  Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.

COMMERCIAL TEAM OF THE YEAR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.  Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.

GRAND PRIX

CAMPAIGN OF THE YEAR

CHECK OUT OUR 2024 AWARD HIGHLIGHTS



On Thursday 18 April 2024, we brought together the greatest minds in media to celebrate and highlight the creativity, passion, skill, and innovation that encompasses some of the best campaigns over the past year...

CONGRATULATIONS TO OUR FANTASTIC WINNERS, HIGHLY COMMENDED AND ALL OF THOSE WHO ENTERED!

JUDGING NOMINATIONS ARE OPEN

GIVE BACK TO THE INDUSTRY BY NOMINATING A JUDGE

Nominations to get involved are welcome from across the sectors, either for yourself or a colleague using the link below. As a judge, you’ll have the power to recognise and reward groundbreaking work, influencing the next wave of innovation and creativity in your sector.

The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. 

THE CAMPAIGN MEDIA AWARDS 2024

CONGRATULATIONS TO OUR WINNERS AND HIGHLY COMMENDED

Welcome to the epicentre of media innovation and excellence! 


The Campaign Media Awards is a celebration of the people and campaigns that shape the way we experience media. The awards are a tribute to the brilliant minds who navigate the evolving media landscape and produce work that captivates audiences.

We're looking for creativity that knows no bounds, where storytelling exceeds expectations, and where data-driven strategies offer ways to enhance how we consume media.

On Thursday 18 April 2024, we brought together the greatest minds in media to celebrate and highlight the creativity, passion, skill, and innovation that encompasses some of the best campaigns over the past year...

CONGRATULATIONS TO OUR FANTASTIC WINNERS, HIGHLY COMMENDED AND ALL OF THOSE WHO ENTERED!

2024 CATEGORIES


PRODUCT SECTOR

Alcoholic Drinks

Automotive

Fashion & Beauty

Banks & Financial Services

Food, Drink & Household

Travel & Leisure

Healthcare

Corporate & Utilities

Consumer Electronics

Retail - Online & Offline

Media & Entertainment

Public Sector & Charities

Data & CRM

The Data & Creativity Award

The CRM & Media Award

Content

Best Social Strategy

Best Use of Experiential

Branded Content - Experiential

Branded Content - Gaming

Branded Content - Podcast

Branded Content - Print

Branded Content - Radio

Branded Content - Social / Mobile / Digital

Branded Content - TV & Cinema

Media Partnerships: budget under £250K

Media Partnerships: budget over £250K

Content Strategy

Insight & Innovation

Best Use of Insight

Creative Idea: budget over £250K

Creative Idea: budget under £250K

Product Innovation - Media Agency

Product Innovation - Media Owner

Total Communications Campaign

International

Best International Strategy

Best Of the Best Categories

Agency Team of the Year

Commercial Team of the Year

Grand Prix

THANK YOU TO OUR 2024 PANEL OF JUDGES

Chair of Judges: Kate Rowlinson


Kate is CEO of EssenceMediacom and has been part of the senior leadership team for over ten years. Responsible for driving growth and strategy, she is integral to guiding the innovation and talent that enables EssenceMediacom to deliver breakthroughs for its clients in the constantly evolving media landscape.
Headline Partner