These categories recognise the strategic thinking, insight and planning in a media campaign across 12 industry sectors:

AUTOMOTIVE

This category recognises the strategic thinking, insight and planning in a media campaign.

ALCOHOLIC DRINKS

This category recognises the strategic thinking, insight and planning in a media campaign.

BANKS & FINANCIAL SERVICES

This category recognises the strategic thinking, insight and planning in a media campaign.

CONSUMER ELECTRONICS

This category recognises the strategic thinking, insight and planning in a media campaign.

CORPORATE & UTILITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

FASHION & BEAUTY

This category recognises the strategic thinking, insight and planning in a media campaign.

FOOD, DRINK & HOUSEHOLD

This category recognises the strategic thinking, insight and planning in a media campaign.

MEDIA & ENTERTAINMENT

This category recognises the strategic thinking, insight and planning in a media campaign.

HEALTHCARE

This category recognises the strategic thinking, insight and planning in a media campaign.

PUBLIC SECTOR & CHARITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

RETAIL – ONLINE & OFFLINE

This category recognises the strategic thinking, insight and planning in a media campaign.

TRAVEL & LEISURE

This category recognises the strategic thinking, insight and planning in a media campaign.

THE CRM & MEDIA AWARD

The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.

THE DATA & CREATIVITY AWARD

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

BEST SOCIAL STRATEGY

This award recognises a company that uses social media to inform a brand’s media strategy and execution. The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns

BEST USE OF EXPERIENTIAL

The category celebrates a company that uses experiential as a core part of a brand’s media strategy. Experiential is at the heart of the media idea, strategic thinking and execution.

BRANDED CONTENT

The category rewards a company that uses branded content at the heart of a media campaign. Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include: Experiential, Gaming, Out of Home, Podcast, Print, Radio, Social / Mobile / Digital, TV & Cinema 

CONTENT STRATEGY

The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

MEDIA PARTNERSHIPS: BUDGET UNDER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

MEDIA PARTNERSHIPS: BUDGET OVER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

NEW: BEST COMMERCE MEDIA STRATEGY

This category recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce.

BEST USE OF INSIGHT

The categories recognises a company for the best use of insight at the heart of a media campaign.

CREATIVE IDEA: BUDGET UNDER £250K

These categories celebrate a company for the best use of media creativity.

CREATIVE IDEA: BUDGET OVER £250K

These categories celebrate a company for the best use of media creativity.

PRODUCT INNOVATION – AGENCY

This category will recognise a product innovation by media agencies

PRODUCT INNOVATION – MEDIA OWNER

This category will recognise a product innovation by media owners

TOTAL COMMUNICATIONS CAMPAIGN

The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.

BEST INTERNATIONAL STRATEGY

This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

AGENCY TEAM OF THE YEAR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.  Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.

COMMERCIAL TEAM OF THE YEAR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.  Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.

CAMPAIGN OF THE YEAR