Home - Campaign Media Awards

The Campaign Media Awards celebrate the boldest media campaigns and the extraordinary teams that are shaping the future of our industry. These awards recognise the work that challenges the status quo, drives change, and sets new standards for creativity and impact.

From visionary strategies to cutting-edge innovations, we’ve seen campaigns that not only captivated audiences but also defined the media landscape over the past year.

Now, we are thrilled to reveal your 2025 winners!

VIEW YOUR WINNERS HERE

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CHECK OUT WHAT AMPLIFICATION LOOKS LIKE

"Media is brands’ direct line with the customer, putting the creative in the context that it needs to shine and create connections. The Campaign Media Awards celebrates the very best in this practice, and gives agencies, advertisers and media owners the opportunity to shine across the breadth of industries, and contexts, they work in. I am looking forward to seeing the work that the UK has produced this year to both cut through and reach audiences on a personal level."

Beau Jackson, Media Editor, Campaign

A note from the Editor

"Media is brands’ direct line with the customer, putting the creative in the context that it needs to shine and create connections. The Campaign Media Awards celebrates the very best in this practice, and gives agencies, advertisers and media owners the opportunity to shine across the breadth of industries, and contexts, they work in. I am looking forward to seeing the work that the UK has produced this year to both cut through and reach audiences on a personal level."

Beau Jackson, Media Editor, Campaign

PRODUCT SECTOR

These categories recognise the strategic thinking, insight and planning in a media campaign across 12 industry sectors:

AUTOMOTIVE

This category recognises the strategic thinking, insight and planning in a media campaign.

ALCOHOLIC DRINKS

This category recognises the strategic thinking, insight and planning in a media campaign.

BANKS & FINANCIAL SERVICES

This category recognises the strategic thinking, insight and planning in a media campaign.

CONSUMER ELECTRONICS

This category recognises the strategic thinking, insight and planning in a media campaign.

CORPORATE & UTILITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

FASHION & BEAUTY

This category recognises the strategic thinking, insight and planning in a media campaign.

FOOD, DRINK & HOUSEHOLD

This category recognises the strategic thinking, insight and planning in a media campaign.

MEDIA & ENTERTAINMENT

This category recognises the strategic thinking, insight and planning in a media campaign.

HEALTHCARE

This category recognises the strategic thinking, insight and planning in a media campaign.

PUBLIC SECTOR & CHARITIES

This category recognises the strategic thinking, insight and planning in a media campaign.

RETAIL – ONLINE & OFFLINE

This category recognises the strategic thinking, insight and planning in a media campaign.

TRAVEL & LEISURE

This category recognises the strategic thinking, insight and planning in a media campaign.

DATA & CRM

THE CRM & MEDIA AWARD

The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.

THE DATA & CREATIVITY AWARD

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

CONTENT

BEST SOCIAL STRATEGY - BROUGHT TO YOU BY SNAPCHAT

This award recognises a company that uses social media to inform a brand’s media strategy and execution. The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns

BEST USE OF EXPERIENTIAL

The category celebrates a company that uses experiential as a core part of a brand’s media strategy. Experiential is at the heart of the media idea, strategic thinking and execution.

BRANDED CONTENT

The category rewards a company that uses branded content at the heart of a media campaign. Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include: Experiential, Gaming, Out of Home, Podcast, Print, Radio, Social / Mobile / Digital, TV & Cinema

BRANDED CONTENT - TV & CINEMA

BRANDED CONTENT - SOCIAL / MOBILE / DIGITAL

BRANDED CONTENT - PODCAST & RADIO

BRANDED CONTENT - GAMING

BRANDED CONTENT - EXPERIMENTAL, OUT OF HOME & PRINT

CONTENT STRATEGY

The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

MEDIA PARTNERSHIPS: BUDGET UNDER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

MEDIA PARTNERSHIPS: BUDGET OVER £250K

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

INSIGHT & INNOVATION

BEST USE OF INSIGHT

The categories recognises a company for the best use of insight at the heart of a media campaign.

CREATIVE IDEA: BUDGET UNDER £250K

These categories celebrate a company for the best use of media creativity.

CREATIVE IDEA: BUDGET OVER £250K

These categories celebrate a company for the best use of media creativity.

NEW: BEST COMMERCE MEDIA STRATEGY

PRODUCT INNOVATION – MEDIA AGENCY

This category will recognise a product innovation by media agencies

PRODUCT INNOVATION – MEDIA OWNER

This category will recognise a product innovation by media owners

TOTAL COMMUNICATIONS CAMPAIGN

The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.

INTERNATIONAL CATEGORIES

BEST INTERNATIONAL STRATEGY

This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

BEST OF THE BEST CATEGORIES

Grand Prix - Campaign of the Year

AGENCY TEAM OF THE YEAR - BROUGHT TO YOU BY NEXTDOOR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.

COMMERCIAL TEAM OF THE YEAR

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.

CHAIR OF JUDGES

"Our industry never ceases to surprise me in its ability to solve marketing challenges in new and exciting ways. The Campaign Media Awards is an opportunity for us to recognise the breakthrough work, marvel at the ingenious ideas on display, and to celebrate the incredible talent that we have on offer as an industry. Along with the brilliant line-up of judges we are amassing, I am excited to see what gems we will unearth."

Patrick Affleck, CEO, Havas Media Network UK & Ireland

The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.

James Butters

Sponsorship Director

E: [email protected]

P: 020 8267 8290

Kat Ing

Events Manager

E: [email protected]

P: 020 8267 4151