THE CAMPAIGN MEDIA AWARDS 2025
NOW OPEN FOR ENTRIES!
It's time to celebrate the boldest media campaigns and the extraordinary teams shaping the future of our industry. The Campaign Media Awards recognise the work that pushes boundaries, ignites change, and sets new benchmarks for creativity and impact.
From visionary strategies to cutting-edge innovations, we're on the lookout for the campaigns that not only captivated audiences but also defined the media landscape this past year. Now is your chance to showcase your incredible work and go toe-to-toe with the best in the industry.
Submit your entry before 9 January 2025 (23:59 BTS) and be part of the media revolution!
A note from the Editor
"Media is brands’ direct line with the customer, putting the creative in the context that it needs to shine and create connections. The Campaign Media Awards celebrates the very best in this practice, and gives agencies, advertisers and media owners the opportunity to shine across the breadth of industries, and contexts, they work in. I am looking forward to seeing the work that the UK has produced this year to both cut through and reach audiences on a personal level."
Beau Jackson, Media Editor, Campaign
A note from the Editor
"Media is brands’ direct line with the customer, putting the creative in the context that it needs to shine and create connections. The Campaign Media Awards celebrates the very best in this practice, and gives agencies, advertisers and media owners the opportunity to shine across the breadth of industries, and contexts, they work in. I am looking forward to seeing the work that the UK has produced this year to both cut through and reach audiences on a personal level."
Beau Jackson, Media Editor, Campaign
KEY DATES
DEADLINES
Standard deadline: 9 January 2025
Late deadline: 23 January 2025
PRICING
Standard deadline: £490 +VAT
Late deadline: £695 +VAT
CATEGORIES
PRODUCT SECTOR
These categories recognise the strategic thinking, insight and planning in a media campaign across 12 industry sectors:
AUTOMOTIVE
This category recognises the strategic thinking, insight and planning in a media campaign.
ALCOHOLIC DRINKS
This category recognises the strategic thinking, insight and planning in a media campaign.
BANKS & FINANCIAL SERVICES
This category recognises the strategic thinking, insight and planning in a media campaign.
CONSUMER ELECTRONICS
This category recognises the strategic thinking, insight and planning in a media campaign.
CORPORATE & UTILITIES
This category recognises the strategic thinking, insight and planning in a media campaign.
FASHION & BEAUTY
This category recognises the strategic thinking, insight and planning in a media campaign.
FOOD, DRINK & HOUSEHOLD
This category recognises the strategic thinking, insight and planning in a media campaign.
MEDIA & ENTERTAINMENT
This category recognises the strategic thinking, insight and planning in a media campaign.
HEALTHCARE
This category recognises the strategic thinking, insight and planning in a media campaign.
PUBLIC SECTOR & CHARITIES
This category recognises the strategic thinking, insight and planning in a media campaign.
RETAIL – ONLINE & OFFLINE
This category recognises the strategic thinking, insight and planning in a media campaign.
TRAVEL & LEISURE
This category recognises the strategic thinking, insight and planning in a media campaign.
DATA & CRM
THE CRM & MEDIA AWARD
The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.
THE DATA & CREATIVITY AWARD
The category recognises innovative media activity underpinned by a creative, audience-focused use of data.
CONTENT
BEST SOCIAL STRATEGY
This award recognises a company that uses social media to inform a brand’s media strategy and execution. The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns
BEST USE OF EXPERIENTIAL
The category celebrates a company that uses experiential as a core part of a brand’s media strategy. Experiential is at the heart of the media idea, strategic thinking and execution.
BRANDED CONTENT
The category rewards a company that uses branded content at the heart of a media campaign. Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include: Experiential, Gaming, Out of Home, Podcast, Print, Radio, Social / Mobile / Digital, TV & Cinema
CONTENT STRATEGY
The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.
MEDIA PARTNERSHIPS: BUDGET UNDER £250K
These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.
MEDIA PARTNERSHIPS: BUDGET OVER £250K
These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.
INSIGHT & INNOVATION
NEW: BEST COMMERCE MEDIA STRATEGY
This category recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce.
BEST USE OF INSIGHT
The categories recognises a company for the best use of insight at the heart of a media campaign.
CREATIVE IDEA: BUDGET UNDER £250K
These categories celebrate a company for the best use of media creativity.
CREATIVE IDEA: BUDGET OVER £250K
These categories celebrate a company for the best use of media creativity.
PRODUCT INNOVATION – AGENCY
This category will recognise a product innovation by media agencies
PRODUCT INNOVATION – MEDIA OWNER
This category will recognise a product innovation by media owners
TOTAL COMMUNICATIONS CAMPAIGN
The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.
INTERNATIONAL CATEGORIES
BEST INTERNATIONAL STRATEGY
This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.
BEST OF THE BEST CATEGORIES
AGENCY TEAM OF THE YEAR
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.
COMMERCIAL TEAM OF THE YEAR
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.
GRAND PRIX
CAMPAIGN OF THE YEAR
CHECK OUT OUR 2024 AWARD HIGHLIGHTS
On Thursday 18 April 2024, we brought together the greatest minds in media to celebrate and highlight the creativity, passion, skill, and innovation that encompasses some of the best campaigns over the past year...
CONGRATULATIONS TO OUR FANTASTIC WINNERS, HIGHLY COMMENDED AND ALL OF THOSE WHO ENTERED!
JUDGING NOMINATIONS ARE OPEN
Nominations to get involved are welcome from across the sectors, either for yourself or a colleague using the link below. As a judge, you’ll have the power to recognise and reward groundbreaking work, influencing the next wave of innovation and creativity in your sector.
The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry.
THE CAMPAIGN MEDIA AWARDS 2024
Welcome to the epicentre of media innovation and excellence! |
The Campaign Media Awards is a celebration of the people and campaigns that shape the way we experience media. The awards are a tribute to the brilliant minds who navigate the evolving media landscape and produce work that captivates audiences.
We're looking for creativity that knows no bounds, where storytelling exceeds expectations, and where data-driven strategies offer ways to enhance how we consume media.
On Thursday 18 April 2024, we brought together the greatest minds in media to celebrate and highlight the creativity, passion, skill, and innovation that encompasses some of the best campaigns over the past year...
CONGRATULATIONS TO OUR FANTASTIC WINNERS, HIGHLY COMMENDED AND ALL OF THOSE WHO ENTERED!
2024 CATEGORIES
PRODUCT SECTOR
Alcoholic Drinks
Automotive
Fashion & Beauty
Banks & Financial Services
Food, Drink & Household
Travel & Leisure
Healthcare
Corporate & Utilities
Consumer Electronics
Retail - Online & Offline
Media & Entertainment
Public Sector & Charities
Data & CRM
The Data & Creativity Award
The CRM & Media Award
Content
Best Social Strategy
Best Use of Experiential
Branded Content - Experiential
Branded Content - Gaming
Branded Content - Podcast
Branded Content - Print
Branded Content - Radio
Branded Content - Social / Mobile / Digital
Branded Content - TV & Cinema
Media Partnerships: budget under £250K
Media Partnerships: budget over £250K
Content Strategy
Insight & Innovation
Best Use of Insight
Creative Idea: budget over £250K
Creative Idea: budget under £250K
Product Innovation - Media Agency
Product Innovation - Media Owner
Total Communications Campaign
International
Best International Strategy
Best Of the Best Categories
Agency Team of the Year
Commercial Team of the Year
Grand Prix
THANK YOU TO OUR 2024 PANEL OF JUDGES
Kate is CEO of EssenceMediacom and has been part of the senior leadership team for over ten years. Responsible for driving growth and strategy, she is integral to guiding the innovation and talent that enables EssenceMediacom to deliver breakthroughs for its clients in the constantly evolving media landscape.
AMPLIFICATION PACKAGES
You've had a brilliant night out, you've picked up your award, and you've slept off the celebrations, but do the people who REALLY matter know that you've won?
We're here to help... We want to get your win out there, to the audience, in front of prospective clients (and competitors!).
That's why we've put together an instant shout-about-it package: quick turnaround content, that won't break your marketing budget.