Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via over 20 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media & Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

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