An Ode to Lidl Bakery

Client: Lidl

Born out of a real-time social trend, our Lidl Bakery campaign kneaded its way into the hearts and minds of bakery lovers everywhere.

With our dough-licious fans raving about us on social media, we bottled the love and sprinkled it across every touchpoint, giving customers a reason to post about Lidl once again.

Making a lasting imprint on our audience and growing Lidl Bakery value, we pulled off a real showstopper.