An Ode to Lidl Bakery

Client: Lidl

Lidl Bakery was quickly becoming a dough-licious phenomenon. With loyal fans waxing lyrical on socials, we harnessed a real-time social trend to launch Lidl GB on TikTok.

Staying loyal to our fans and their best (or worst!) kept secret, our ‘Ode to Lidl Bakery’ campaign made them the star bakers of our advertising, giving customers a reason to post about Lidl once again.

Making a lasting imprint in the hearts & minds of our audience and growing Lidl Bakery value, we pulled off a real showstopper.