ANPR Ad-tech

Agency: i-media
Client: VW Group, Virgin Atlantic, Talon, PHD

i-media’s new ANPR data ad-tech delivers real-time precision targeting at scale in OOH. It has opened up a new revenue stream for OOH, and generated incremental revenue of £4m across 2024. The ad-tech has enabled clients to utilise OOH for campaigns requiring real performance metrics for the first time.

ANPR activated campaigns have shown increases in ad awareness of up to 83%.