Boots Health MOT

Client: Boots

The UK is facing challenging times for healthcare. So Boots, the UK's leading health retailer, launched a free health check service to support both customers and the NHS with the nation’s health.

Boots partnered with Reach, a news brand with extensive regional reach and a diverse media mix. We ran personalised formats including an interactive health map and dynamic InYourArea ads. Case study led advertorials were produced to educate on the importance of proactive health checks.

The campaign resulted in 75,000 health checks conducted at Boots, with 2,320 people requiring ongoing monitoring as a result, making this campaign potentially life-saving for these individuals. We also delivered a 41% uplift in awareness of the service, and a positive impact on sales across other Boots categories.