Brooklyn Brewery: Kojey's Block Party

Agency: Channel 4, iProspect
Client: Blooklyn Brewery

Brooklyn Brewery teamed up with iProspect and Channel 4, alongside British hip-hop artist Kojey Radical to bring the iconic Brooklyn block party to life for UK audiences. Through an engaging content series and an experiential event, 'Kojey’s Block Party' showcased Brooklyn Brewery’s vibrant heritage, diversity, and community spirit. The multi-channel campaign reached 15.9 million people, boosted brand awareness by 53%, and drove a 2-in-5 increase in consumer consideration—cementing Brooklyn Brewery as a top player in the UK beer market while authentically connecting with its audience through culture and storytelling.