Canada Goose Next Generation Engine

Agency: Initiative
Client: Canada Goose

In an increasingly competitive luxury goods market, Canada Goose not only needed to ensure that every pound spent packed a punch, but they also needed a truly data led approach to future proof the brand and take our planning to the next level. Built upon three-year worth of global media data and underpinned by 100,000 data points our nested branded funnel broke down the silos between Brand and Performance. It has given us the ability to unify brand, retail, and e-commerce by using insights to optimise media budgets and create agile, data-driven media plans. This approach not only resulted in a sizeable increase in media-driven revenue and ROI, but also transformed the account into a truly data-led brand, ensuring alignment with business goals and consumer trends.