Categories

These categories recognise the strategic thinking, insight and planning in a media campaign across 11 industry sectors. The judges will be looking for work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector

 

Alcoholic Drinks

Automotive

Banks & Financial Services

Charity

Corporate & Utilities

Fashion & Beauty

Food, Drink & Household

Healthcare

Media & Entertainment

Public Sector

Retail - Online & Offline

Travel & Leisure