Celebrating 200 years of Cadbury

It’s not every day that a brand hits its 200th birthday—so when Cadbury reached that milestone in 2024, it was understandably keen to celebrate. Mondelez and Tesco Media delivered a commerce media strategy that radiated generosity and joy. The “Yours for 200 Years” campaign went above and beyond to celebrate the confectioner’s rich heritage, creating a deep emotional connection with modern Britain. At its heart was a spirit of giving—200,000 prizes, charitable donations to causes like Alzheimer’s Research UK and The Trussell Trust, and the unforgettable Cadbury Secret Santa grottos. These magical spaces gave children who might not otherwise experience it the chance to meet Santa, embodying the campaign’s commitment to spreading joy. Combined with innovative activations, nostalgic storytelling, and Tesco’s unmatched reach, the campaign united communities, evoked pride, and set a new benchmark for charitable and customer-centric brand partnerships.