Co-Op funeralcare with Global and The Story Lab

Agency: Global

A nationwide survey into the UK’s funeral wishes, uncovering the facts around the wishes of the country on their funeral plans.

The survey would enable Global and Co-Op to identify trends associated with funeral planning, filtering results regionally to identify local trends.

Trends would then populate outdoor sites in the local towns/cities relevant to that local trend, reflecting the funeral wishes of the local area. To normalise those conversations, the OOH campaign supported on-air features across Global stations, podcast reads and DAX, utilising Global’s ability to reach audiences on a national and regional scale.