Client: E.ON Next
E.ON Next were suffering from the constant barrage of negative news coverage of energy companies, despite supplying 100% renewable energy. Needing to improve brand perceptions and awareness they bravely went to their biggest critics to help turn the narrative around on E.ON Next. The partnered up with news brand The Independent to create a #Powershift. Emphasizing their eco based values, they provided created a 6 month long multiplatform content partnership, bravely confronting negative media sentiment and sharing practical energy-saving tips, that didn’t require any sacrifice from consumers.
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