DCM Studios / Digital Cinema Media

DCM Studios has redefined cinema advertising, transforming it from a simple extension of TV or digital campaigns into a creative-first platform harnessing the big screen’s power. Founded in 2017 as part of Digital Cinema Media (DCM), this in-house team has consistently raised the bar by blending creativity, technology, and collaboration, creating campaigns integral to the cinema experience.

Rejecting traditional approaches, DCM Studios crafts bespoke, immersive content tailored to cinema’s strengths. Groundbreaking campaigns include BAFTA’s first-ever brand ad, a seven-month Superscreen partnership with Sky Glass, real-time interactive activations with JD, and media-first sponsorships with brands like Kia and the RAF. Each project demonstrates their commitment to storytelling, spectacle, and emotional resonance, with brands like Google Pixel, Specsavers, and LEGO entrusting DCM Studios to deliver excellence. In 2024, DCM Studios generated 14% of DCM’s total revenue, marking a 25% year-on-year increase despite a declining AV market. Their work has garnered industry-wide acclaim, with accolades at the Media Week and Drum Media Awards and leadership recognition for key team members. By revolutionizing cinema advertising, DCM Studios has solidified the big screen as a powerful platform for brands to create unforgettable moments, proving the magic of cinema extends far beyond the movies.