Client: Pai Skincare
Pai Skincare is a ‘clean’ skincare brand whose certified organic products are clinically proven for people with sensitive skin. Pai were using a one-size-fits-all approach to their CRM, serving customers on their database heavy discounts and promos to encourage repeat purchases. In addition, Pai were retargeting web visitors with discounts and promos. Both of which had seen Pai’s CPA skyrocket. Flourish leveraged its in-depth knowledge of CRM using Predictive Attributes within the Ometria platform to identify customers at risk of lapsing and trigger re-engagement journeys. The learnings from these journeys were used to inform a new media strategy for Pai. With warm and cold activity focused on product quality and range rather than offers and discounts we reduced CPA for Pai Skincare by a whopping 73%.
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