Every Menopause Matters

Client: Holland & Barrett

Holland & Barrett has been championing awareness of Menopause with ground-breaking campaigns since 2019. Fast forward to 2023, when Every Menopause Matters set a new standard for brands addressing women's health issues. The campaign not only achieved the goal of driving awareness and breaking taboos; it went much deeper by fostering an inclusive approach to educate and offer support and solutions to suit every woman

Launching an open, informed, and culturally sensitive campaign whilst offering meaningful support with products and free services available in-store and online, Holland & Barrett positioned itself as a leader in championing and empowering women to navigate their unique menopause journeys with confidence and knowledge. Always mindful of the ultimate goal, to make this challenging time better for more women across the UK.