#FINDTHEWORDS: HOW INSIGHT GOT MEN TALKING ABOUT CANCER

Client: Macmillan

Men don’t talk about their health comfortably, and they definitely don’t like to talk about their cancer treatment. We used an insight around the importance of live, unexpected broadcast to show men that living with cancer is better if you open up. We motivated an incremental 25,000 men to access Macmillan's life saving support services.