Gaming Team, Havas Entertainment

Havas Entertainment Gaming Team (GT) had a remarkable 2024, achieving 60% growth in billings and income while securing four new clients, retaining three through competitive pitches, and expanding existing accounts into new markets. Combining a passion for gaming with innovative media strategies and a commitment to diversity, the team redefined industry standards.

The GT’s approach is rooted in audience-first insights and proprietary tools such as Drop-Based MMM and Converged, enabling clients to identify new audiences and optimise campaigns. This year saw the team prioritise inclusivity, increasing female representation to 30% and overall diversity to 21%, supported by partnerships with Women in Games to drive industry-wide progress. Among their standout campaigns, the team transformed Alone in the Dark’s launch with a real-life haunted house experience that drove record wish-listing and exceeded sales targets. For Pokémon’s mobile app launch, an interactive Outernet activation in London generated 80 million downloads and $200 million in first-month revenue. Additionally, the Magic: The Gathering Lord of the Rings campaign delivered a spectacular OOH execution that cemented its position as the client’s fastest-selling set. Through strategic thinking, creative innovation, and measurable results, the Havas Entertainment Gaming Team has set a new benchmark for excellence in gaming media.