giffgaff - We're Up To Good

Client: giffgaff

This year, giffgaff has been celebrated for its work in more sustainable media planning but to drive growth of our business in such a competitive category, the campaigns we create must work hard. In Spring of 2023, we relaunched our brand, with the platform ‘We’re Up To Good’ and set out to do this not only with sustainable planning but with the most connected, multi-channel campaign we had ever delivered. .