Habitat 60th Anniversary x The Design Museum

Habitat has an undisputed legacy as a British design icon. However, as it approached its 60th anniversary it faced a significant challenge. Up against stiff competition from affordable alternatives, it needed to reassert its credibility in the space if it was going to make its anniversary a success. No longer having a high street presence, we needed to think differently about how to get the brand’s products in front of discerning audiences. Rather than creating a pop-up store, we decided to elevate the brand’s position by placing it firmly back at the heart of the design community. Partnering with the revered Design Museum in London we put on a free, interactive installation that explored the very important role that Habitat’s great design has played in our lives of the last six decades, successfully elevating the brand's design credentials to the centre of the conversation once again.