Highlife

Agency: OMD UK

The Google Pixel phone features the world’s most inclusive camera, more accurately highlighting the nuances of diverse skin tones than its competitors. We spotted an opportunity to showcase this progressive feature by partnering with Channel 4 and their Black to Front season, championing Black talent both in front of and behind the camera. Our phone was seamlessly woven through the narrative of High Life, in 4’s biggest ever branded entertainment partnership.