How 17,645,399 unique datapoints identified and captured luxury audiences, driving an unprecedented 35% consideration uplift for the Lotus Eletre.

59A

Agency: Reply & 59A
Client: Lotus

Lotus, Reply, and 59A took 17.6m unique datapoints from meaningful data sources outside of typical platforms, and combined them into a custom algorithm. This algorithm was then pushed into the activation platforms, creating a campaign which drove a 35% uplift in consideration for the Lotus Eletre across the UK and nine other key EU markets.