How Cadbury sold out of the new Twirl Orange in 5 minutes by treating the chocolate bar like they were Glasto tickets

Agency: Dentsu London Limited - Carat

Believe the hype - A chocolate bar selling out in 5 minutes? Sounds more like Glasto tickets than a 69p purchase. Well, that’s the idea. For the launch of the new Cadbury Twirl Orange, a chocolate bar became gold dust, and the ultimate must-have for Gen Z. So much so they were selling on eBay for £5.

And with 9.5m impressions, 266k tweet engagements and earned KPIs smashed by 700% you better believe the hype.