HOW CUNARD USED AUDIO TO RECREATE THE MEDITATIVE EXPERIENCE OF BEING OUT AT SEA

Client: Cunard

We knew memories of a lifetime were made on board Cunard's iconic ships, we had to make sure they didn’t stay there.

We would capture what was distinctive and unforgettable about Cunard: how the experience makes a person feel.

We devised ‘Soundwaves’, an in-depth series of interviews recorded on Cunard’s ships. Unrehearsed vocal testimony that conjured up richer imagery in the imagination than a visual ever could.