Defender at the Rugby World Cup

Client: Land Rover / Defender

Jaguar Land Rover’s ‘Defender’ embraces the impossible; a modern-day hero that respects the past while anticipating the future.

To help Defender establish itself as a standalone brand, they partnered with The Rugby World Cup 2023 to increase brand perceptions and boost sales. The partnership was used as a platform to not only build the Defender brand but also celebrate those Trailblazers who’ve changed the game of rugby, as well as celebrate those Defenders of tomorrow who want to change the world for the better.