How The National Lottery super supported Team GB and ParalympicsGB to 189 gold medals

We inspired the whole nation about the transformational impact of playing The National Lottery on British athletes’ lives. Our “super supporter” strategy cut through the sea of corporate badging, putting TNL at the heart of the emotion and action. Unmissable formats, cutting edge dynamic media and two integrated partnerships brought fans closer to the athletes than ever before. Buzz and Consideration surged, we returned over £2.7m back to good causes and Team GB achieved 189 medals, thanks to TNL’s direct funding.