How the power of radio partnerships helped Cadbury go the extra half

Client: Cadbury

Cadbury's "Going the Extra Half" campaign harnessed the intimate power of radio to share authentic stories of everyday kindness, sparking a movement that brought people closer together. Partnering with Bauer Media, the campaign encouraged listeners to celebrate unsung heroes in their lives, making Cadbury synonymous with kindness and community spirit. The result? A highly successful campaign that transcended marketing and demonstrated the connective power of genuine kindness.