How Vodafone used 5G to transport locked down Rugby fans to South Africa to support the British & Irish Lions

Agency: Dentsu London Limited - Carat

Live sports and entertainment provide the best opportunities to demonstrate the power of 5G, but the pandemic ground the live events industry to a halt. No fans would be visiting SA to watch the Lions in person; Vodafone had the option to walk away or embrace what it truly means to be a connectivity partner. Doing the latter, we used 5G to connect BIL fans to SA with a content-first.