Inspiring the Next Generation of Tennis Enthusiasts with LTA Tennisable

The LTA (Lawn Tennis Association) faced a significant challenge: how to inspire children aged 5–8 to take up tennis amidst competing distractions from digital entertainment and other extracurricular activities. To tackle this, LTA launched Tennisables, an innovative campaign centred on six lively animated characters that brought tennis to life through fun, storytelling, and dynamic skill-building. Designed to engage children and their decision-making parents, the campaign transformed tennis into an accessible, exciting, and approachable activity. Through a multi-layered strategy, Tennisables combined an innovative audiovisual content plan, interactive gaming integrations, and social media optimisation to captivate families. The campaign delivered content across platforms like YouTube, gaming ecosystems, and TV, ensuring safe, engaging environments for its audience. The results were remarkable: over 99.9 million impressions, a 37% boost in awareness, a 158% increase in affinity for Tennisables, and a 96% rise in intent to try tennis. Importantly, 363,000 children were inspired to pick up tennis, driving a 33% year-on-year participation increase. LTA Tennisables successfully redefined tennis for young families, sparking joy, building skills, and ensuring tennis remains a lifelong passion.