It's Possible

Is it possible to build a profitable social media platform that’s additive instead of addictive?

To enhance, instead of distract? To maximise real life - moments big and small? Pinterest said yes! Pinterest empowers users to take ideas from screens to real life, bridging the gap between creativity and practicality. Through bold partnerships and innovative activations, Pinterest has cemented itself as the go-to platform for turning imagination into reality while driving meaningful engagement across the media and entertainment sectors. But not enough people knew Pinterest could be a place for everyday discovery and inspiration. 2024 was the year of It’s Possible, a campaign that drove up average monthly users and cemented Pinterest as the platform for Gen Z.