LADbible Group

2024 has been a transformative year for LADbible Group, solidifying our position as a global entertainment leader. Our commercial team has driven this success, achieving 39% year-on-year revenue growth and surpassing £43M —our highest-ever earnings. By focusing on creative, social-first campaigns, we have delivered unmatched engagement, real ROI for brands, and stayed true to our mission of inspiring young audiences.

Our commercial innovation has driven major results, from repositioning Wilkinson Sword with an AR campaign boosting Hydro 5 sales, to Uber Eats’ Snack Wars Euros edition surpassing the final’s views and increasing grocery sales. Our Costa campaign increased purchase intent by 12 percentage points. Beyond commercial success, our purpose-driven content has delivered measurable impact with RNIB and Women’s Aid. On top of this, we also brought the industry together through major events, from Euro 2024 activations to 24 Hours with LAD, continuing to push creative boundaries, engage audiences, and drive meaningful impact, securing our position as a powerhouse in digital media.