Let's lighten the load

Client: Maltesers

3 in 4 mothers are now juggling work and home, one of the highest levels on record.

From shared parental leave to workplace parenting groups, it seems working mums have more support than ever before. But new research commissioned by Maltesers shows the truth is a lot more complicated:

67% of UK mums work hours outside of their work schedule

79% of mums feel guilty for not spending enough time with their kids

55% need more support from their colleagues and partners

Against this groundbreaking report, Maltesers launched their “Motherlover” platform filled with resources to help lighten the load for working mums.

They then tasked the Guardian to create a positive groundswell across the UK, turning colleagues into “motherlover” allies.

Comedy was our weapon of choice for its potent ability to dissolve preconceptions, create empathy and confront some hard truths.

So in a media first we launched a workplace comedy roadshow. Working with the brilliant Guilty Feminist comedian (and mother) Jess Fostekew we created a hilarious, poignant and original standup set for Maltesers and took it to four diverse workplaces around the UK.