Marks & Spencer (Clothing, Home and Beauty)

2024 was the year that Marks and Spencer Social Channels took flight, with 5000 social posts, 5 million followers across our channels, and 177 million views on our videos. Not only did we engage our followers and the content creating community but we had 2 viral moments that had the nation talking. First up was our CGI bra-fit activation which duped nearly 18 million people into thinking we'd hung a bra on tower bridge. This was followed later in the year by Mark and Spencer for Marks and Spencer with pt 1 and 2 being viewed by 20 million people, and creating a social media trend from other retailers. We've sold out products on Tik Tok, grown followers, changed style perception and had fun along the way.