Move Electric

Client: OVO Energy

The UK is experiencing an Electric Vehicle (EV) boom. Interest in EVs has doubled in the past year, with one in four consumers planning to buy one in the next five years. Despite this growth, there are still consumer concerns that are putting the brakes on mass adoption and a lack of trusted, quality content on the broader spectrum of EVs.

So, we co-created “Move Electric”, a new e-mobility editorial brand in conjunction with Haymarket Automotive, designed to be the definitive destination for anyone looking to investigate or own any type of EV, from cars to motorbikes, to scooters, to bicycles and more. “Move Electric” launched with OVO Energy as their official home charging partner in response to our brief to support OVO Energy’s mission to make zero-carbon living more accessible. OVO Energy received exclusivity across the newly established website, and a £1m marketing and public relations campaign across press, paid social, and cross-content promotion, with sister titles What Car? and Autocar. “Move Electric” is now an established and growing editorial media brand in the Haymarket Automotive portfolio.